You may have heard the terms ‘link building’ and/or ‘backlinks’. These phrases are used daily in most Search Engine Optimisation (SEO) discussions. But what do they mean? Why is link building important? How do backlinks help your SEO campaigns?
You may have heard the terms ‘link building’ and/or ‘backlinks’. These phrases are used daily in most Search Engine Optimisation (SEO) discussions. But what do they mean? Why is link building important? How do backlinks help your SEO campaigns?